A persistent pixel world
mapped to the real world

Walk. Discover. Paint.

USP

Don't just move —
leave a mark.

Enter a new 3×3m cell and permanently paint it.

r/place is temporary
Location games reset
Impact not visible

(sources: reddit.com/r/place 2023, pokemongo.com)

Reddit r/place pixel canvas — temporary collaborative art that resets — r/place (temporary)

Pokémon GO map — location game where progress resets — Pokémon GO (resets)

Core Game

Your body is
the controller

Real-world movement

Your body is the controller

Persistent world

Changes stay forever

PaintWalk: Walk mode — move through real streets — Walk

PaintWalk: Discover mode — find new areas to paint — Discover

PaintWalk: Paint mode — color tiles on the map — Paint

PaintWalk: See mode — view the painted world — See

Why Now

Three shifts
in our favor

1

Behavior shift

Walking is already a social habit. Strava-style routes, city walks, "touch grass" culture — users already generate geo-stories.

2

Format shift

UGC is the dominant content format. Short clips + shareable artifacts → pixel canvases become "content engines", not just gameplay.

3

Cost / Feasibility

The stack is finally cheap & scalable. Maps + real-time sync + payments + moderation tooling → small teams can ship "persistent worlds".

PaintWalk turns an existing habit (walking) into a creative social layer (persistent tiles).

Current Status

Already
live.

Live

Live on mobile and web
Accounts & profiles active
Subscriptions working (iOS)
Ads working

PaintWalk community screen showing shared content

PaintWalk subscription screen showing pricing tiers

Market Potential

Serviceable Market

Europe-first · Urban early adopters · 1–2 year horizon

Intersection of three markets

Location-based AR Gaming Social Creative UGC Outdoor Movement & Fitness

Key Assumptions

Paying conversion: 3–8%
Avg. subscription revenue: €24/year
Ads + partnerships: €0.50–1.50/user/year
Total ARPU range: €1.20 – €3.40

3–8% Paying Conversion

€24 Avg. Annual Sub Revenue

€3.40 Top ARPU Target

Go-to-Market

City Launch
Flywheel

1

City Launch Events

Generate initial buzz & participation

2

Players Paint & Claim

Active engagement creates digital art

3

Shareable UGC

Content spreads awareness organically

4

New City Leaders

Local communities self-organise & grow

Success Metrics

DAU / city North Star

>15% Referral Rate

<€2 CAC

<90d Payback

Competitive Landscape

New category:
Persistent
Location UGC

Why we win

Persistent public creation: every tile stays at GPS coordinates
Built-in social loops: local claims → UGC shares → invites

High Persistent UGC Low Persistent UGC Low Real-World High Real-World Digital UGC Worlds Real-World Maps Only Location Check-ins PaintWalk

Business Model

Hybrid Monetisation

Cosmetics + Ad-Free Subscriptions + Light Ads

Free

€0

Forever

Core gameplay
Basic colors
Banner ads

Silver

€1.99

/ month or €17.99 / year (~25% saving)

No ads
5 colors
All core features

Gold

€3.99

/ month or €37.99 / year (~21% saving)

No ads
All 10 colors
All core features
Premium cosmetics

Target revenue mix at scale: IAP 50% · Subs 20% · Ads/Partners 30%

Player Progression

Progress is permanent.

On the map, in your profile, in your city.

🗺️

Map Progress

Tiles painted → your route becomes visible. District completion + streaks give a daily reason to walk.

🎨

Creator Progress

Palette unlocks through levels. Optional colour packs, tools, and cosmetics reward creative play.

🏆

Social Progress

Badges + city leaderboards. Crews and neighborhoods for claiming territories together.

The Ask

Let's grow together.

We're looking for

UA + featuring + co-marketing

In return

Rev-share · territory pilots · brand activations

Next 6 months

10k DAU · 2 cities · retention target

Let's talk.

Website

paintwalk.de

Studio

x-concapps.com

Founder

grosshanten.com

jonah@grosshanten.com

Open to feedback, partnerships, and publishing conversations.

X-CONCAPPS GMBH

A persistent pixel worldmapped to the real world

Don't just move —leave a mark.

Your body isthe controller

Three shiftsin our favor

Alreadylive.