PaintWalk logo

A persistent pixel world
mapped to the real world

Walk. Discover. Paint.

USP

Don't just move —
leave a mark.

Enter a new 3×3m cell and permanently paint it.

  • r/place is temporary
  • Location games reset
  • Impact not visible

(sources: reddit.com/r/place 2023, pokemongo.com)

Reddit r/place pixel canvas — temporary collaborative art that resets
r/place (temporary)
Pokémon GO map — location game where progress resets
Pokémon GO (resets)
X-Concapps logo

Studio & Execution

X-Concapps — The Studio
Behind PaintWalk

Team

Jonah Großhanten Founder / CEO

Product, strategy, GTM, partnerships

Nico Koch Programmer

Core engineering, architecture

Youssef Abdelsalam Programmer

Gameplay systems, frontend

Birgit Großhanten Accounting & Operations

Finance, admin, structure

Shipped Products

Wonario

Property management SaaS

Minuvo

Digital product platform

SnoozeBar

macOS utility app

PaintWalk

Persistent location-based pixel world

Multiple live products. Real users. Real subscriptions.

Core Game

Your body is
the controller

Real-world movement

Your body is the controller

Persistent world

Changes stay forever

PaintWalk: Walk mode — move through real streets
Walk
PaintWalk: Discover mode — find new areas to paint
Discover
PaintWalk: Paint mode — color tiles on the map
Paint
PaintWalk: See mode — view the painted world
See

Why Now

Three shifts
in our favor

1

Behavior shift

Walking is already a social habit. Strava-style routes, city walks, "touch grass" culture — users already generate geo-stories.

2

Format shift

UGC is the dominant content format. Short clips + shareable artifacts → pixel canvases become "content engines", not just gameplay.

3

Cost / Feasibility

The stack is finally cheap & scalable. Maps + real-time sync + payments + moderation tooling → small teams can ship "persistent worlds".

PaintWalk turns an existing habit (walking) into a creative social layer (persistent tiles).

Current Status

Already
live.

Live
  • Live on mobile and web
  • Accounts & profiles active
  • Subscriptions working (iOS)
  • Ads working
PaintWalk account screen showing user profile PaintWalk community screen showing shared content PaintWalk subscription screen showing pricing tiers

Go-to-Market

City Launch
Flywheel

1

City Launch Events

Generate initial buzz & participation

2

Players Paint & Claim

Active engagement creates digital art

3

Shareable UGC

Content spreads awareness organically

4

New City Leaders

Local communities self-organise & grow

Success Metrics

DAU / city North Star
>15% Referral Rate
<€2 CAC
<90d Payback

Competitive Landscape

New category:
Persistent
Location UGC

Why we win

  • Persistent public creation: every tile stays at GPS coordinates
  • Built-in social loops: local claims → UGC shares → invites
High Persistent UGC Low Persistent UGC Low Real-World High Real-World Digital UGC Worlds Real-World Maps Only Location Check-ins PaintWalk

Business Model

Hybrid Monetisation

Cosmetics + Ad-Free Subscriptions + Light Ads

Free

€0

Forever

  • Core gameplay
  • Basic colors
  • Banner ads
Silver

€1.99

/ month or €17.99 / year (~25% saving)

  • No ads
  • 5 colors
  • All core features
Gold

€3.99

/ month or €37.99 / year (~21% saving)

  • No ads
  • All 10 colors
  • All core features
  • Premium cosmetics

Target revenue mix at scale: IAP 50% · Subs 20% · Ads/Partners 30%

Player Progression

Progress is permanent.

On the map, in your profile, in your city.

🗺️

Map Progress

Tiles painted → your route becomes visible. District completion + streaks give a daily reason to walk.

🎨

Creator Progress

Palette unlocks through levels. Optional colour packs, tools, and cosmetics reward creative play.

🏆

Social Progress

Badges + city leaderboards. Crews and neighborhoods for claiming territories together.

The Ask

Let's grow together.

We're looking for

UA + featuring + co-marketing

In return

Rev-share · territory pilots · brand activations

Next 6 months

10k DAU · 2 cities · retention target

PaintWalk logo

Let's talk.

Website

paintwalk.de

Studio

x-concapps.com

Founder

grosshanten.com

jonah@grosshanten.com

Open to feedback, partnerships, and publishing conversations.

QR code linking to PaintWalk app

Try it now — paintwalk.de

X-Concapps X-CONCAPPS GMBH

Market Potential

Serviceable Market

Europe-first · Urban early adopters · 1–2 year horizon

Intersection of three markets

Location-based AR Gaming Social Creative UGC Outdoor Movement & Fitness

Key Assumptions

  • Paying conversion: 3–8%
  • Avg. subscription revenue: €24/year
  • Ads + partnerships: €0.50–1.50/user/year
  • Total ARPU range: €1.20 – €3.40
3–8% Paying Conversion
€24 Avg. Annual Sub Revenue
€3.40 Top ARPU Target

Speaker Notes

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